Cannabis Market Intelligence
Dashboard Walkthrough

Welcome to the New Jersey Cannabis Market Intelligence platform. This walkthrough covers four dashboard surfaces built from real point-of-sale data across 281 active dispensaries and 83 brand entries in the New Jersey market. Whether you regulate the market, own a brand competing in it, or operate a dispensary serving it, this platform turns raw transaction data into decisions you can act on this week. The Q1 2026 dataset represents $157 million in total market revenue and over 5.2 million units sold. Let's walk through what each surface shows and how it serves your specific role.

Quick orientation. Navigate with arrow keys or the buttons at the bottom. The menu icon in the top left jumps to any section. Voice toggle at top right auto-plays narration per slide, or hit Run Deck for full autoplay. Click any screenshot to zoom in. Escape closes it. Every page in this walkthrough includes persona-specific callouts for CRC regulators, brand owners, and dispensary operators, so you can focus on the insights relevant to your role.

The platform has twelve tabs in total. We're walking four today. The Executive Summary for the market-wide snapshot. Equity and Inclusion for the regulatory view on market fairness. Dispensary Scorecard for per-location performance. And Competitive Intelligence for the brand-gap and whitespace analysis that drives real portfolio decisions. Each surface pulls from the same underlying point-of-sale data across the full New Jersey market.

Before we get into the dashboard itself, let's be clear about who this is for. Three personas. CRC regulators need market health monitoring, equity metrics, and data-backed policy recommendations for the legislature. Brand owners need market sizing, distribution gaps, pricing intelligence, and rising brand detection. Dispensary operators need their location benchmarked against the entire state, with automated recommendations for what to add, drop, or reprice. The same underlying data serves all three, but the decisions are different. Throughout this walkthrough, look for the colored persona boxes on each slide. Green for CRC, gold for brand owners, cyan for dispensary operators. Each one highlights what's specifically relevant to your role and quantifies the ROI.

A quick word on the data. Everything in this platform is powered by point-of-sale transaction data from a licensed cannabis data aggregator covering the New Jersey market. 281 dispensaries, 83 brand entries, over 5.3 million units in Q1 alone. The data refreshes monthly through an automated pipeline with 30 validation checks, including deduplication, date coverage verification, and outlier detection. We're transparent about limitations: price data is partial, so revenue figures are estimates where price isn't reported, but unit counts are definitive. This is real transaction data, not surveys, not estimates.

Before we walk the pages, here's the path through the dashboard for each persona. Use this as a map for what's coming next. If you're a CRC regulator, your path is Executive Summary first for the market health snapshot, then Equity and Inclusion for the MSO versus Independent metrics and the auto-generated policy recommendations. That workflow replaces roughly 40 hours per quarter of manual data compilation. If you're a brand owner, start with your Brand Report for PPI and growth, then Competitive Intel to find distribution gaps and whitespace opportunities. Roughly 20 hours per month of competitor research, automated. If you're a dispensary operator, start with the Dispensary Scorecard for your location, review the category mix versus market average, read the portfolio recommendation, then click through to Competitive Intel for brand gaps and whitespace. About 15 hours per month replaced by one tab. The dashboard also has a View As selector at the top right that adjusts default views based on your role. Now let's walk the pages.

The Executive Summary puts the entire New Jersey cannabis market on one screen. $157 million in Q1 revenue, 5.3 million units, 281 active dispensaries, and 83 brand entries across 9 product categories. For a regulator, this is the market health snapshot that used to require a quarterly data request. For a brand owner, it's instant market sizing. Vapes lead at $53.5 million, Flower at $45.4 million. For a dispensary operator, the category landscape table is the benchmark. If the market allocates 34% to Vapes and you're at 20%, you're leaving revenue on the table from existing foot traffic.

Scrolling down the Executive Summary reveals the competitive structure. 40 MSO-affiliated brands generating $42.3 million versus 43 independent brands at $36.7 million. Independents hold 46.5% of revenue, a healthy competitive indicator for the CRC. The Growth Leaders table shows where the market is moving: Beverages are surging at 23.4% unit growth, while Flower is contracting at negative 2.4%. For brand owners, that's a signal about where to invest. For dispensary operators, it's a direct guide to shelf rebalancing.

The Equity and Inclusion tab is purpose-built for the CRC's Office of Diversity and Inclusion. The top half analyzes MSO versus Independent brand performance, filterable by category. You can see rankings, unit volumes, and market share for both MSO-affiliated and independent brands. The survival rate metric, 94.8% from January to March, tells you the market is retaining its participants, not churning them out. The entry barrier analysis flags categories with low brand counts, like Oral at only 9 brands, as potential indicators that licensing or capital requirements may be limiting access.

The bottom of the Equity tab generates five policy recommendations directly from the data. Monitor high-HHI categories. Evaluate MSO-dominated segments for diversity. Set brand diversity targets where fewer than 10 brands compete. Publish quarterly concentration reports. Establish mentorship programs for social equity licensees. These are not opinions. They are generated from the market structure metrics above. When a commissioner references them at a hearing, the numbers are one click away. For brand owners, this is a window into where regulation is likely headed. For dispensary operators, mentorship recommendations signal where CRC incentives will be directed next.

The Dispensary Scorecard gives every location in New Jersey its own performance dashboard. Select a dispensary and you see its statewide rank, Q1 revenue, units sold, a category radar chart showing how its product mix compares to the market average, and a Mix Score from 0 to 100 measuring portfolio balance. The workflow guide at the top walks first-time users through the three-step process: select, analyze, act. For dispensary operators, this is your competitive position, quantified. For brand owners, it's a ranked list of 281 doors with their category mix. For the CRC, it's a supervisory lens on the entire market.

Scrolling down in the Scorecard, you see the category performance table with each category's units, revenue, average price, percent of revenue, market average, and a Mix Index showing where the dispensary is over or under the market. The automated Portfolio Recommendation at the bottom is the action item. It identifies under-allocated categories and tells you exactly what to do. In this example, Edibles is 2.2 percentage points below market average, and the recommendation is to increase skew depth in Edibles as the first priority. For dispensary operators, that's a direct revenue action with no new customer acquisition required. For brand owners, those under-allocated dispensaries are your warmest sales leads.

Competitive Intelligence is the most actionable tab on the platform. Select any dispensary from the dropdown and it analyzes every brand, every category, at every competitor within a 10-mile radius. The map shows your location in gold and competitors as blue pins with a dashed 10-mile ring. The Key Actions callout at the top gives three scored recommendations: add a brand, investigate an underperformance, or protect an advantage. 100 dispensaries fully analyzed, 267 brands tracked, $112.5 million in New Jersey market Q1 March revenue. For dispensary operators, this is your competitive playbook, updated with every data refresh.

The Competitive Intel tab has six analysis sections, all filterable by category. Brand Gaps in blue show brands your competitors sell that you don't, ranked by revenue. Outperformers in green are your moat, the brands where you outsell neighbors by 30% or more. Revenue Per Unit in purple compares your pricing against the neighbor average with clear signals: premium, above market, in line, or significant margin gap. Rising Brands in cyan shows which brands grew 25% or more from January to March at your competitors. If you don't carry them, that's a first-mover opportunity. If you do, it's validation. And Whitespace Brands in pink is the zero-competition play: brands with 15% or more statewide penetration that nobody within 10 miles carries. That's proven demand with no local competitor. Three revenue levers from one tab.

Let's quantify the value. For CRC regulators, over 160 hours per year saved on market analysis. Live dashboards replace quarterly manual data pulls. Policy recommendations generate automatically with data citations. For brand owners, 240+ hours per year. Distribution gaps, whitespace, pricing intelligence, rising competitor detection, all automated. For dispensary operators, 180+ hours per year on competitive analysis. Automated portfolio recommendations, revenue uplift from mix correction, and three revenue levers per refresh. And this compounds. Every data refresh generates new recommendations, new gaps, new signals. The platform doesn't just save time, it creates an information advantage that widens with every month.

One page on the team behind the platform. Predictive Pace builds business intelligence platforms for regulated and emerging markets. Five platforms in production today. New Jersey Cannabis Market Intelligence, which you've been walking through. BrandLens Pro, per-brand dashboards live for four New Jersey cannabis brands. PG Analytics for hemp beverage performance. PG Intel for 50-state hemp regulatory tracking. And Trellis for cannabis compliance. The pattern is the same across all of them: take fragmented market data, normalize it, validate it, and turn it into dashboards with auto-generated recommendations. No app install, no login friction, monthly refreshes with automated validation. More at predictivepace.com.

Here's what to do next, based on your role. If you're a CRC regulator, reach out to schedule a 30-minute briefing for your office. We can pull a custom view for specific categories or equity metrics tailored to your committee's priorities. If you're a brand owner, ask us about a dedicated dashboard built around your brand — we can have your brand-specific data live within 48 hours, with your own competitive intel, brand gap analysis, and distribution map. If you're a dispensary operator, request a scorecard customized to your location, with a deeper portfolio recommendation and a competitive intel view tuned to your trade area. Each persona gets a tailored onboarding. Three paths, one conversation away.

Three reasons this platform exists. Equity measured, not assumed. Access for every market participant. And action, not just visibility. Every tab generates recommendations, not just charts. Reach out at spacely at predictivepace dot com, or visit predictivepace dot com. Thank you for your time.