Cannabis Market Intelligence
Dashboard Walkthrough

Welcome to the New Jersey Cannabis Market Intelligence platform. This walkthrough covers four dashboard surfaces built from real point-of-sale data across 293 active dispensaries and 82 brand entries in the New Jersey market. Whether you regulate the market, own a brand competing in it, or operate a dispensary serving it, this platform answers the questions worth real consulting dollars every quarter, with data that refreshes monthly. The May versus June 2026 dataset showcased here represents 101 million dollars in market revenue and 3.5 million units across the period. Let's walk through what each surface shows and how it serves your specific role.

Quick orientation. Navigate with arrow keys or the buttons at the bottom. The menu icon in the top left jumps to any section. Voice toggle at top right auto-plays narration per slide, or hit Run Deck for full autoplay. Click any screenshot to zoom in. Escape closes it. Every page in this walkthrough includes persona-specific callouts for CRC regulators, brand owners, and dispensary operators, so you can focus on the insights relevant to your role.

The platform now has thirteen tabs in total. We're walking the highest-impact surfaces today. One critical change since the last walkthrough — the dashboard now filters its tab navigation by role. CRC regulators see four tabs. Brand owners and dispensary operators each see five. That cuts cognitive load substantially. Same underlying data, three different lenses. Same single dashboard, no manual sorting needed. Select your role from the persona buttons above to see the four or five tabs that filter to your view.

When you select CRC / Regulator on the dashboard, the tab navigation filters to four core screens. Executive Summary for the period snapshot with hero KPIs, month-over-month badges, and the regulatory risk monitor. Market Concentration for HHI by category — your anti-concentration evidence base with three-tier classifications. Social Equity for the unified MSO and Independent ranked table plus the verified social-equity and diversely-owned dispensaries, each cited to a CRC board memo or the NJSAVI registry. And NJ Map for geographic equity audit across all twenty-one counties. Four screens, one weekly read, citation-ready for committee work.

When you select Brand Owner on the dashboard, the tab navigation filters to five core screens. Executive Summary for market context and growth signals. Category Deep-Dive to identify where to play, who's already winning, and which categories are expanding. Price Accessibility to position your pricing against category averages and find your margin room. Brand Competitive Report — the home tab — for your velocity per door, PPI, and market share rankings. And Brand Intel for the door map and distribution gaps. Five screens, every brand-growth decision you make for the quarter.

When you select Dispensary Operator on the dashboard, the tab navigation filters to five core screens. Executive Summary for market context. Market Overview for revenue trends and the regulatory risk monitor. Dispensary Scorecard for your location benchmarked against the entire state, with the Mix Score and automated portfolio recommendation. NJ Map for trade-area analysis with revenue-tier pin coloring. And Competitive Intelligence — the single highest-ROI section of the entire platform — for brand gaps, whitespace, and rising brands within your ten-mile radius. Five screens that turn ad-hoc decisions into data-driven plays.

Before we get into the dashboard itself, let's be clear about who this is for. Three personas. CRC regulators need market health monitoring, equity metrics, and data-backed policy recommendations for the legislature. Brand owners need market sizing, distribution gaps, pricing intelligence, and rising brand detection. Dispensary operators need their location benchmarked against the entire state, with automated recommendations for what to add, drop, or reprice. The same underlying data serves all three, but the decisions are different. Throughout this walkthrough, look for the colored persona boxes on each slide. Green for CRC, gold for brand owners, cyan for dispensary operators. Each one highlights what's specifically relevant to your role and quantifies the ROI.

A quick word on the data. Everything in this platform is powered by point-of-sale transaction data from a licensed cannabis data aggregator covering the New Jersey market. For May versus June 2026, that's 293 active dispensaries, 82 brand entries, and over 3.5 million units. The data refreshes monthly through an automated pipeline with 30 validation checks, including deduplication, date coverage verification, and outlier detection. We're transparent about limitations: price data is partial, so revenue figures are estimates where price isn't reported, but unit counts are definitive. This is real transaction data, not surveys, not estimates.

Before we walk the pages, here's the path through the dashboard for each persona. Use this as a map for what's coming next. If you're a CRC regulator, your path is Executive Summary first for the market health snapshot, then Social Equity for the MSO versus Independent metrics and the auto-generated policy recommendations. That workflow replaces roughly 40 hours per quarter of manual data compilation. If you're a brand owner, start with your Brand Report for PPI and growth, then Brand Intel for your distribution map and Competitive Intel for whitespace opportunities. Roughly 20 hours per month of competitor research, automated. If you're a dispensary operator, start with the Dispensary Scorecard for your location, review the category mix versus market average, read the portfolio recommendation, then click through to Competitive Intel for brand gaps and whitespace. About 15 hours per month replaced by one tab. Three controls shape your view — the View As selector filters the tab nav itself, the period selector covers all 12 available periods, and a PDF export packages anything you're viewing for committee distribution. Now let's walk the pages.

The Executive Summary puts the entire New Jersey cannabis market on one screen. For May versus June 2026 — 101 million dollars in revenue, 3.5 million units, 293 active dispensaries, and 82 brand entries across 9 product categories. For a regulator, this is the market health snapshot that used to require a quarterly data request. For a brand owner, it's instant market sizing — Vapes lead at 34 million dollars in the period, Flower at 29 million. For a dispensary operator, the category landscape table is the benchmark. If the market allocates 34% to Vapes and you're at 20%, you're leaving revenue on the table from existing foot traffic.

Scrolling down the Executive Summary reveals the competitive structure. For May versus June 2026 — 35 MSO-affiliated brands generating 24.2 million dollars versus 47 independent brands at 25.7 million. Independents now hold 51.5% of revenue. That's a meaningful flip from Q1, when independents were at 46.5%, and a strong competitive signal for the CRC. The Growth Leaders table shows the period story clearly. Beverages are exploding — up 92.5% in units and 134.6% in value, with 97 new brand entries. Most other categories are contracting 30 percent or more month-over-month, including Flower at negative 33%. For brand owners, that's a clear signal: the beverage category is in a land-grab phase. For dispensary operators, it's a direct guide to shelf rebalancing toward growing formats.

One of the highest-impact additions since the last walkthrough — the Regulatory Risk Monitor on the Market Overview tab. Four cards. Federal Hemp Redefinition, signed into law as HR 5371 and effective November 12, 2026. After that date, hemp-derived THC products must stay under 0.4 milligrams of total THC per container. Current hemp THC beverages and edibles in convenience stores and gas stations will be non-compliant by orders of magnitude. The plain-English impact line says the quiet part out loud — bullish for the licensed New Jersey market. Consumers buying unregulated hemp THC products will be forced into the state-regulated channel, expanding the addressable customer base for every licensed dispensary and brand. Card two — NJ S4509, the state's parallel hemp regulation. Card three — the federal Cannabis Safety and Regulation Act. Card four — NJ S2384, the home cultivation bill. For the CRC, this is one screen instead of a stack of legislative digests. For brand owners and dispensary operators, it's strategic positioning data for the inventory, pricing, and category bets you're making this quarter.

The Market Concentration tab is the CRC's anti-concentration evidence base. Every category gets an HHI score — Herfindahl-Hirschman Index. Below 1,500 means the category is fragmented and competitive. 1,500 to 2,500 is moderate concentration. Above 2,500 is high concentration, where one or two brands dominate and anti-trust attention is warranted. The accompanying donut charts show Top 5 brand share by category, and stacked bars show MSO versus Independent brand share. For the CRC, this is one screen of policy-grade evidence. For brand owners, it's category entry intelligence — low-HHI categories with growing demand are your best entry conditions. For dispensary operators, it shapes supplier diversification. A low-HHI category means more brand choice for assortment depth. A high-HHI category means you should lock in distribution agreements before consolidation closes the window.

The Social Equity tab is purpose-built for the CRC's Office of Diversity and Inclusion. The top half is a unified MSO and Independent ranked table — one ranked list, filterable by category, showing exactly where MSOs and independents stack up head-to-head. The lower section is the breakthrough feature added since the last release. Verified Social-Equity and Diversely-Owned Dispensaries. Every flagged dispensary is matched by name to an official record — a CRC board award memo, or the New Jersey Treasury NJSAVI certification registry. Each row cites its source. This is certified ownership, not a proxy, not a guess. And the Impact Zone designation, which is the separate location-based prong of the CRC framework, is overlaid as additional context. For the CRC, that means citation-ready equity reporting. For brand owners and dispensary operators, it surfaces priority-category participants for partnership, mentorship, and incentive alignment.

The bottom of the Social Equity tab generates five policy recommendations directly from the data. Monitor high-HHI categories. Evaluate MSO-dominated segments for diversity. Set brand diversity targets where fewer than 10 brands compete. Publish quarterly concentration reports. Establish mentorship programs for social equity licensees. These are not opinions. They are generated from the market structure metrics above. When a commissioner references them at a hearing, the numbers are one click away. For brand owners, this is a window into where regulation is likely headed. For dispensary operators, mentorship recommendations signal where CRC incentives will be directed next.

Category Deep-Dive is the brand owner's category-fit screen. Select any of the nine product categories from the dropdown. You see brand count, total units, period revenue, average price, and growth rate. Top 10 Brands by Units shows who's already winning shelf space — that's your competitive set. Growth Metrics tells you whether the category itself is expanding or contracting. For brand owners, this is the foundation question before any entry decision — if the category is shrinking, no amount of brand equity saves you. If it's growing with low concentration, that's an entry window. For dispensary operators, the Top 10 chart is a shelf-priority list: stock the leaders, watch the growth, allocate depth where momentum is. For the CRC, category-level shifts are early signals for where licensing attention will shape the next round of equity.

Price Accessibility tells you per-unit price by category — how accessible your products are to consumers, and where your pricing strategy lands relative to the market. The Average Price by Category chart is sorted high to low. Topicals and Vapes lead at the premium end. Edibles, Beverages, and Pre-Rolls anchor the accessible end. The key insight for the entire ecosystem: Beverages at eight to twenty dollars per unit and Edibles at fifteen to twenty-five dollars per unit have the lowest trial barrier — they're gateway products that convert non-cannabis consumers into regular buyers, expanding the total addressable market for every brand on the shelf. For brand owners, this is competitive pricing intelligence — above the category average, you need brand equity to justify it. Below, you're leaving margin. For dispensary operators, lower per-unit categories drive transaction count and repeat visits. Stock them strategically for basket-building. A twelve dollar item moves more frequently than a forty-five dollar item.

The Brand Competitive Report is the brand owner's home tab. Top 30 brands ranked by revenue for the period, with MSO and Independent type tags, category count, and clickable drill-down to per-brand detail. Three ROI metrics anchor everything here. Velocity per Door — units sold per dispensary in the category. This is the single most important metric for brand growth, because it tells you whether your product is selling through at the doors you have. A brand with fifty doors and high velocity beats a brand with two hundred doors and low velocity every single time. Price Position Index, or PPI — brand average price divided by category average, times one hundred. Below eighty-six is Value pricing. Eighty-six to one-fourteen is Mid-Market — that's where most volume sits. One-fifteen and above is Premium — make sure your quality story justifies it. Market Share percent — even one percent of a fifty million dollar category equals five hundred thousand dollars in annual revenue. Find the categories you're under-indexed in versus your distribution footprint. Those are your fastest growth opportunities. Click any brand for its full breakdown.

The Dispensary Scorecard gives every location in New Jersey its own performance dashboard. Select a dispensary and you see its statewide rank, period revenue, units sold, a category radar chart showing how its product mix compares to the market average, and a Mix Score from 0 to 100 measuring portfolio balance. The workflow guide at the top walks first-time users through the three-step process: select, analyze, act. For dispensary operators, this is your competitive position, quantified. For brand owners, it's a ranked list of 293 doors with their category mix. For the CRC, it's a supervisory lens on the entire market.

Scrolling down in the Scorecard, you see the category performance table with each category's units, revenue, average price, percent of revenue, market average, and a Mix Index showing where the dispensary is over or under the market. The automated Portfolio Recommendation at the bottom is the action item. It identifies under-allocated categories and tells you exactly what to do. In this example, Edibles is 2.2 percentage points below market average, and the recommendation is to increase skew depth in Edibles as the first priority. For dispensary operators, that's a direct revenue action with no new customer acquisition required. For brand owners, those under-allocated dispensaries are your warmest sales leads.

The NJ Map is the geographic view of the entire market. Two hundred ninety-three dispensaries, each plotted on an interactive Leaflet map, color-coded by revenue tier. Gold pins are top twenty percent by revenue. Blue is the middle sixty. Gray is the bottom twenty. Filter by All, Top 10, or by product category to see which dispensaries dominate each segment. The right sidebar lists every dispensary by rank with click-to-jump navigation. For the CRC, this is your geographic equity audit. Are dispensaries spread equitably across all twenty-one New Jersey counties, or are they concentrated in a handful of high-income clusters? The revenue tier coloring maps directly to economic distribution — gold pin clusters tend to track wealth and population density. For dispensary operators, this is your trade-area analysis. Your dot is in context. You can see whether you're in a saturated cluster or a relative whitespace, and you can see at a glance which of your neighbors are top-tier competitors.

Competitive Intelligence is the most actionable tab on the platform. Select any dispensary from the dropdown and it analyzes every brand, every category, at every competitor within a 10-mile radius. The map shows your location in gold and competitors as blue pins with a dashed 10-mile ring. The Key Actions callout at the top gives three scored recommendations: add a brand, investigate an underperformance, or protect an advantage. 100 dispensaries fully analyzed, 267 brands tracked, $112.5 million in New Jersey market Q1 March revenue. For dispensary operators, this is your competitive playbook, updated with every data refresh.

The Competitive Intel tab has six analysis sections, all filterable by category. Brand Gaps in blue show brands your competitors sell that you don't, ranked by revenue. Outperformers in green are your moat, the brands where you outsell neighbors by 30% or more. Revenue Per Unit in purple compares your pricing against the neighbor average with clear signals: premium, above market, in line, or significant margin gap. Rising Brands in cyan shows which brands grew 25% or more from January to March at your competitors. If you don't carry them, that's a first-mover opportunity. If you do, it's validation. And Whitespace Brands in pink is the zero-competition play: brands with 15% or more statewide penetration that nobody within 10 miles carries. That's proven demand with no local competitor. Three revenue levers from one tab.

The final tab we'll walk is Brand Distribution Intelligence — the thirteenth tab and the most strategically important addition for brand-owner audiences. It's the brand-owner's mirror of Competitive Intel. Same data infrastructure, flipped perspective. Select your brand. The platform instantly shows you every dispensary in New Jersey that doesn't carry you, ranked by revenue. Your door performance compared to neighbor averages. The competitor brands filling the shelf space where you should be. For a brand owner, this is a ready-made prospecting list backed by real revenue data — not a distributor's pitch deck. For dispensary operators, expect more brand reps to lead conversations with this data, which raises the quality of every supplier meeting. For the CRC, it's a useful equity lens that surfaces whether independent brands have meaningful door coverage or are concentrated in a few accounts. One screen, three audiences, one infrastructure — the platform's whole product thesis on display.

Let's quantify the value. For CRC regulators, over 160 hours per year saved on market analysis. Live dashboards replace quarterly manual data pulls. Policy recommendations generate automatically with data citations. For brand owners, 240+ hours per year. Distribution gaps, whitespace, pricing intelligence, rising competitor detection, all automated. For dispensary operators, 180+ hours per year on competitive analysis. Automated portfolio recommendations, revenue uplift from mix correction, and three revenue levers per refresh. And this compounds. Every data refresh generates new recommendations, new gaps, new signals. The platform doesn't just save time, it creates an information advantage that widens with every month.

One page on the team behind the platform. Predictive Pace builds business intelligence platforms for regulated and emerging markets. Five platforms in production today. New Jersey Cannabis Market Intelligence, which you've been walking through. BrandLens Pro, per-brand dashboards live for four New Jersey cannabis brands. PG Analytics for hemp beverage performance. PG Intel for 50-state hemp regulatory tracking. And Trellis for cannabis compliance. The pattern is the same across all of them: take fragmented market data, normalize it, validate it, and turn it into dashboards with auto-generated recommendations. No app install, no login friction, monthly refreshes with automated validation. More at predictivepace.com.

Here's what to do next, based on your role. If you're a CRC regulator, reach out to schedule a 30-minute briefing for your office. We can pull a custom view for specific categories or equity metrics tailored to your committee's priorities. If you're a brand owner, ask us about a dedicated dashboard built around your brand — we can have your brand-specific data live within 48 hours, with your own competitive intel, brand gap analysis, and distribution map. If you're a dispensary operator, request a scorecard customized to your location, with a deeper portfolio recommendation and a competitive intel view tuned to your trade area. Each persona gets a tailored onboarding. Three paths, one conversation away.

Three reasons this platform exists. Equity measured, not assumed. Access for every market participant. And action, not just visibility. Every tab generates recommendations, not just charts. Reach out at spacely at predictivepace dot com, or visit predictivepace dot com. Thank you for your time.